Despite being worth a whopping £37million – Sara Davies wants to make sure her kids are grounded.
The Dragons Den star founded her retail business specialising in crafting, Crafter’s Companion, from her university bedroom and began turning over £500,000 by the time she graduated.
Sara’s company now turns over £34 million a year, exports to more than 40 countries worldwide and employs more than 190 staff in UK, the US and across Europe.
But she wants her two boys, Oliver and Charlie, to share in some of the same experiences she had growing up.
Although this does come with some issues, as she once found out when going on a camping holiday to the Lake District.
After a glamorous appearance live on This Morning, the mood shifted when Sara got on a train up north and got inside a tent in the rain.
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“When I was younger, we couldn’t afford to go abroad for our holiday,” explained the Dragon to the Sunday People last year.
“We didn’t even have a caravan, we used to take one of my dad’s vans from work and put our tents out the back.
“So while I want to give my kids experiences we didn’t have I also believe the camping holidays made me the grounded person I am and I want my kids to have those experiences.
“I do tend to take it to the extreme though. I did an interview at This Morning last year then got a train to the Lake District.
“Mum and Dad picked me up at Windermere train station with the kids.
“They’d set up camp in a camper van with an awning. Dad, not thinking, parked the van on a hill and hadn’t checked if the awning was waterproof.
“I was lying there at three in the morning with drips of water hitting my head, whilst the kids kept rolling down inside their sleeping bags, and I thought, ‘This is ridiculous. I wanted them to have the experience, but this is taking it too far.’”
Sara has previously called herself “tight” and admitted her shopping habits crack up her mates, who can’t believe she doesn’t just splash the cash.
“Growing up, if something was reduced with a big sticker on it in Asda, we would call it a ‘whoopsie’,” explained Sara to the Sunday People last year.
“Smoked salmon was my mum’s favourite thing but in our house we would only ever buy it if it was ‘on whoopsie’ and greatly reduced.
“I grew up thinking smoked salmon was as luxurious as it gets in the food market.
“To this day, with all the money I have, I will only ever buy smoked salmon in the supermarket if it is on offer.
“To me it is a luxury. It’s how I’ve been programmed – we grew up with very little money. Friends think it’s hilarious.”
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