March 25, 2023


The Tour And Travel Enthusiasts

Indoor snowsports resort backed by Olympic ski racer Bode Miller targets Dallas and Austin

2 min read
Indoor snowsports resort backed by Olympic ski racer Bode Miller targets Dallas and Austin

A company backed by Olympic ski racer Bode Miller is eying Dallas and Austin as locations for indoor snowsports resorts.

Alpine-X Indoor Snowsports Resorts, headquartered in Virginia, said it wants to develop two new family-centric snowsport facilities in Texas and would like to have a Texas location open in early 2026.

The company said it has signed a joint venture letter of intent with a development partner, though it wouldn’t identify its co-developer. The joint venture would operate the resorts under long-term management and license agreements.

Several sites in Dallas and Austin are being evaluated, Alpine-X CEO John Emery said.

Miller, an Olympic gold medalist and the most successful male American alpine ski racer of all time, is the company’s chief innovation officer with a focus on competitive training. In its offseason, Emery said, the company’s snow domes would be used to train aspiring Olympians.

“The most extreme parts of our resort are actually set up to be able to train Olympic-level athletes year-round, and that’s what Bode’s focused on,” Emery said.

The first Alpine-X location is set to open in Lorton, Va., in early 2025. The $225 million project would serve as a flagship venue for a national rollout with as many as 20 locations across North America.

In a proposal submitted to Virginia authorities in December 2018, Alpine-X said its 450,000-square-foot facility would have a 1,700-foot-long ski slope reaching a height of 280 feet. That site is a former county landfill.

Alpine-X’s plans also would include a luxury hotel, a gravity-powered mountain coaster, zip lines, and food and beverage outlets.

“We’re purposely making it to where really the entire community can have this great resort experience,” Emery said.

Each resort would be designed with an indoor snow area, with areas for skiing and boarding, teaching and snow play. The resorts will also have a hotel, an indoor adventure area and other amenities.

Emery said the resorts would each employ about 600 people year-round.

In September, Alpine-X began seeking investors with a securities offering to raise up to $5 million. That offer has since been extended to March 31.

It’s not the first time a developer envisioned an indoor ski resort in Dallas-Fort Worth.

In 2014, The Grand Alps Group approached Grand Prairie with a plan for a $215 million indoor ski resort and Hard Rock Hotel. The plan was abandoned a few months later.

Around the same time, another developer was pushing a plan for a $3.5 billion, 5,000-acre theme park and “shining wonderland of hope” in Fort Worth that would have included a snow-covered mountain. That project never materialized.