In recent years, Hyatt Hotels Corporation has been expanding its Hyatt House brand, which was initially designed as an extended-stay hotel for business travelers. However, the company is now repositioning the brand to appeal to a wider range of travelers. Hyatt now says that Hyatt House is not just for business travelers, but for anyone seeking a comfortable and convenient home away from home.
Expanding the Appeal of Hyatt House
Hyatt has been expanding the Hyatt House brand since its launch in 2012. The brand currently has over 100 properties in North America, and the company is planning to expand globally in the coming years. While the initial focus was on business travelers, Hyatt is now broadening the appeal of the brand to leisure travelers, families, and anyone looking for a comfortable and convenient stay.
Hyatt House properties feature apartment-style suites with full kitchens, separate living and sleeping areas, and other amenities designed to make guests feel at home. The brand also offers complimentary breakfast and evening socials, as well as a 24-hour fitness center and laundry facilities. Hyatt is now promoting these features to appeal to a wider range of travelers.
Targeting a Range of Travelers
Hyatt House is now targeting families with its “Family of Four” package, which includes breakfast and tickets to nearby family-friendly attractions. The brand is also appealing to leisure travelers with its “Weekend Getaway” package, which offers discounted rates on two-night stays and late checkouts on Sundays.
Hyatt House is also targeting longer-term stays with its “Stay Longer” package, which offers discounted rates for stays of seven nights or more. The brand is also promoting its “Work from Hyatt” package, which offers remote workers a comfortable and productive workspace, as well as access to hotel amenities and services.
Hyatt’s repositioning of the Hyatt House brand is part of the company’s larger strategy to expand its portfolio of brands and appeal to a wider range of travelers. By broadening the appeal of Hyatt House, the company is tapping into the growing demand for extended-stay accommodations that offer the comforts of home and the convenience of a hotel.
In conclusion, Hyatt’s repositioning of the Hyatt House brand is a smart move that reflects the changing needs and preferences of today’s travelers. By targeting a wider range of travelers and promoting the brand’s unique features and amenities, Hyatt is positioning Hyatt House as a top choice for anyone seeking a comfortable and convenient home away from home.